For some time now I’ve procrastinated about what the first post on my blog should be about. Sadly, I found out today. I just read a post on Brad Fallon’s blog about the passing of Ken Giddens.
I had the pleasure of meeting Ken in Atlanta at a conference. He was a charming man with a childlike enthusiasm for SEM and SEO. Ken was always convinced that there was a more efficient and effective method just beyond his grasp. He pursued the improved method with joy and vigor. The knowledge that he shared over the course of that weekend stunned me. Not only that one man could have such a unique and effective method, but that he shared that information freely with a smile on his face. As the rest of us, with jaws hanging open, tried to digest the secrets he was revealing, Ken kept rolling out more information seemingly in an attempt to trump himself. There was no one else left to trump.
Ken lived his life by his own rules and truly did beat the system. He will be greatly missed.