Google is at it again; Google Base moves into classified ads

In a New York Times article today Google finally granted a look (not by accident this time) at its Google Base project which is poised to move into the 100 billion dollar a year classified advertising market.

So far the results look pre-alpha but the scope of this project is massive. This puts Google in direct competition with EBay, Monster.com, and just about every newspaper in world among others. And as has been the model for Google already with G-mail, Analytics, and others, the service is free for now.

Half of me wants to go into a rant about Google becoming Big Brother, the other half is cursing for not having bought more Google stock at $85 a share. However you look at it, Google is making some Rockefeller type moves right now.

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